Northwell Health Pitch

At Northwell, they look at food differently. They see in food what others see in medicine: answers to maintaining good health, preventing sickness and maximizing clinical benefit. Northwell is transforming food into a platform for healthy living. It’s more than just fixing the food from a taste standpoint, they are making it core to the health and wellness experience inside and beyond the hospital/clinical setting. Ultimately, the goal of this platform is to change the way everybody looks at food, by raising the standard of food, we are raising the standard of medicine overall inside and beyond hospital settings.

Final Pitch Concept #1: Color Your Life Healthy
Good, healthy food is colorful. It,’s vibrant. It,’s fresh. It makes us lively and well. And, it tastes better. That,’s why Northwell is helping you say goodbye to brown, bland and blah and hello to the greens, the blues and a healthier you.

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Original Visual Concept: Health in Color

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Final Pitch Concept #2: Food Knows Best
Food speaks to you. It has a voice and it wants to be heard. It wants you to know it’s good. Healthy. And doesn’t want to be ignored. So listen up, because knowing your foods and eating the right ones can lead to better health, less trips to the doctor, and an overall better quality of life. Hear what they have to say…the power of food just might surprise you.

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Original Concept: Know Your Foods.
Since knowledge is power and food is power, when you put them together, you get better health, less trips to the hospital, and an overall better quality of life. That’s why when it comes to being healthy, food-smart is a good place to start. Northwell knows this – and they’re here to help you experience the true power of food by helping you get to know your food.

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Final Pitch Concept #3: Food Feels
Food has the ability to make us feel something. It can make us feel energetic, fulfilled and nostalgic. It,s comforting, like Grandma,s chicken soup on a sick day and familiar like your favorite Bagel shop (because us New Yorkers love a good bagel). Food is always bringing us together and making us feel. But above all, it can make us feel healthy_and at Northwell, we,re finding all the ways to help it do so.

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Original Visual Execution:

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Pitch Concept #4: There’s a Food For That
We’ve heard of “there’s an app for that”. The same thing goes for food. Feeling sick? There’s a food for that. Want to boost your immune system? There’s a food for that. Looking to bring cholesterol down and fiber up? There’s a food for that. Northwell knows that food plays a vital role in health, and now, they’re letting you know too – that no matter how you’re feeling or what your health needs are, there’s a food for that.

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Pitch Concept #5: Look Forward. Look North.
Northwell is always looking forward to the future of medicine. To new techniques and innovations. To the next big thing. And the next big thing in medicine? It’s food. They’re setting the trend for more visits to the farmers market than the pharmacy, for more healthy meals than high blood pressure meds. Northwell is providing good food choices both inside and outside their hospital doors - so that everyone can look forward to better food and better health.