Unbranded Peanut Allergy Awareness

Talking Peanut Allergy was an unbranded campaign to help raise awareness for peanut allergy. In the US, ~8% of children, or ~2 children in every classroom, have a food allergy, with peanut allergy (PA) being the most prevalent. The day-to-day burden of “avoidance and EpiPen” standard of care is taxing for children and parents alike. Over time, the associated anxiety has become accepted as their new normal. Without available treatments, HCPs focus on preventing and managing anaphylaxis for their patients who they believe are at risk. While they do all they can now to protect their children/patients, peanut allergies are never out of sight or out of mind.

Unbranded Concept #1: We Imagine
Your child should be just that – a child. We’re working on new a treatment that will allow them to dream big and enjoy life, without the constant fear of peanuts holding them back. We imagine a world where peanut allergy doesn’t take center stage. We imagine a world where your child does.

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Unbranded Concept #2: See Beyond Peanut Allergy
Peanut allergy is never out of sight, or out of mind. That’s why we’re developing a new way to treat peanut allergies that goes beyond avoidance, so you can take back how you view the world. Now, when you look around you, you won’t see peanuts. You won’t see through the eyes of your allergy, and what you can’t do, touch, or eat. You will see the world as it should be.

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Kinetic Emails & Insights
For most children, peanut allergy is a lifelong burden and about 80% of them will not outgrow it. Fear of severe, life-threatening reactions may lead to increased anxiety and decreased quality of life for children and parents. Avoidance of peanuts is not 100% foolproof, accidental exposure can still happen despite a family’s best efforts.

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The ABYLDIS Peanut Allergy Patch

Introducing the ABYLDIS patch, the first and only peanut allergy system that starts working when they wake up and keeps working when they run out the door. Even through the morning madness, their immune system is gradually building up a resistance to peanut protein, giving your child an added layer of protection. One that fits into your mornings, stays with them through the day, and keeps them safe from accidental exposure to peanut, over time.

Branded Concept #1: We’ve Got Your Back
From the moment you wake up, you and your child are on the go. You need peanut allergy protection that fits into your family’s active lifestyle. With the ABYLDIS patch, your child can go out into the world, and you can feel confident knowing they have an added layer of protection that’s on their back, and has their back.

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Branded Concept #2: Always On
The peanut allergy patch is always on. Always adding a layer of protection. Always building up their resistance to peanut protein over time. No matter what they’re doing.